To some, prep is a four-letter word, to others; it’s a huge influence on earnings.
In our award worthy book How to be a radio presenter, we did cover a little on prep, but recently we note perhaps we should have spent more time it. In other words we should have done more prep!
As radio is becoming more competitive and listeners have more choices, prep has never been more important.
Traditionally, many presenters have seen prep as time wasting nonsense, which gets in the way of how they “naturally” present their programmes. Nowadays if a presenter has not planned correctly, he probably wont have a show for much longer.
Why should a listener listen to you? What do you really have to offer the listener that is better than Spotify or Tune In radio? Content is King. More than ever before.
Nowadays even spontaneous sounding observations need to be planned. In our book, we illustrated some of the methods in which prep helps to create a show, certainly in the commercial radio world as it is today. This included checking through the music log in advance and looking for advantages, that fit with programme briefs and creating your USP, but there is more to it than that.
Imagine having a weeks programme content planned in advance, wouldn’t that make the job of presenting the content that much more enjoyable. Granted radio prep does add considerable time to a presenter’s day and we agree that with shift rates at an all time low it doesn’t make viable sense to spend hours and hours on prep, but it doesn’t have to be like that. Once you have found a prep formula, which is unique to you, you can embed this into your thinking and the process becomes natural and automatic, rather than time consuming and laborious.
Having your own secret prep process and ideas, also is an empowering and confidence boosting exercise. One of the most well-known radio prep aficionados is probably Steve Wright. Sometimes very little of Steve’s show is done live, its all been prepared meticulously in advance. The result is accurate, precise, well planned entertaining radio. Although he is a master at delivery, every single moment is meticulously thought out. That said, planning your content does not mean spending hours creating long uninteresting content, sketches, or callers. It can be as simple as having an awareness of what you are going to say, how and when.
The bigger the show. The more the prep. So if you want a bigger show… do more prep.
To find out what radio stations really want from presenters today, and get the most up to date industry secrets. Check out the book here.