Radio Presenters Salary:
A radio presenters salary can be very loosely based on a number of factors. Aiming for the best radio presenters salary is discussed in the book “Walking on Air”.
- Largely a radio presenters salary is based on some of the following factors:
- How big the radio station is and how large the audience.
- Where the radio station broadcasts to.
- How profitable the company who owns the radio station is.
- The time of day the presenter is broadcasting.
- The experience of the presenter or level of listener increases they have contributed to.
Obviously when it comes to small radio stations, such as those only broadcasting to small towns with lower population the salary can be surprisingly low. We do know the levels of radio presenters salary for most of the UK and abroad but it would be highly in appropriate to discuss actual stations.
Here are some more factors that contribute to radio presenters salary:
- Is the show national or networked across more than one station.
- Is the show on a public service station or a BBC station in the UK.
It is not hard to find out how large or small a radio presenters salary is if they work for the BBC, as normally this information is available to the public. Chris Evans earns around £600,000 a year which was recently reported by This Is Money. This equates to approximately £2500 per show or £833 per hour.
In actual fact considering the prominence of his show, this is a long way from the millions that were banded about years ago.
In Australia by contrast a breakfast show presentation team Kyle and Jackie O – were recently signed for $1,000,000 each for a commercial radio station. Considering they reach less audience than Chris, this is considerably more. As a radio presenters salary, this is a lot.
By contrast, commercial radio in the UK is paid significantly less. £100,000 per annum or £416.00 a show is becoming rarer today. Note however this sort of salary would be for a breakfast show with at least 5 years consecutive increases in figures and a radio station that broadcasts to a very large area and also has the largest listener market share.
Obviously as discussed in our book, breakfast shows are the only shows where money can be earned, but having said that a breakfast show host on a small fringe radio station can earn as low as £18,000 or £75 per show; some even less. £18,000 for a small radio station would still be considered a high salary to pay.
A starting salary for a presenter who has no experience is likely to be shockingly low even £0. Yes that’s £0.
Outside of the breakfast show slots largely the smaller radio stations can vary in their salary averages from £25 per show to £80 per show. The latter being the lower end of pay scale for a reasonably large radio station that has the largest market share in a town the size of Blackpool for instance.
Media Giants in the UK and Abroad do pay more if they are keen to have a presenter on their books. There are presenters for example who earn £300 per show on commercial radio stations in a city the size of Leeds, for example, but this is mainly down to a number of factors such as.
- That presenters prominence in the industry.
- That presenters uniqueness or experience.
- That presenters track record or potentiality to encourage or retain listeners.
Years ago when radio stations operated overnight programming presenters would earn the equivalent of £60.39 in today’s money for learning their craft to a small overnight audience. Now this is not possible as many stations record content, even through the day. Some small radio stations with the smallest share of an area’s market pay as low as £20 per show for pre-recorded content to be recorded as live.
Larger stations or those that simulcast programming across their infantry pay considerably more this can be as much as £450 per show for a networked programme across multiple stations.
Specialist stations pay lower fees than mainstream for obvious reasons. However named specialist presenters with a track record are paid highly.
At this time many of the public service broadcasters in the UK are paid a salary and are employed as staff. The BBC for example have a fair salary formula which always is higher than smaller local commercial radio stations. This is because of the experience required by these stations. In these cases a starting programme fee equivalent might be in the region of £100-£200 per programme.
See our related Radio Presenter Salary posts for more detailed information, or for more see the Book – Walking On Air – How to be a Radio Presenter on Amazon.